Greeting Reader,

Yesterday I talked about how thousands of Black businesses may close their doors next year, not because they aren’t talented, passionate, or motivated… but because they aren’t strategic.

And today I woke up thinking about something that’s been on my mind for a long time:

Emotion and passion can FUEL your business —
but Strategy is what STEERS it.

Most of us were taught to work hard.
To care deeply.
To be committed.
To push through.
To show passion.
To “believe in ourselves.”

All of that matters.

But here’s the truth nobody taught us:

Emotion moves you, but Strategy directs you.

And when a business is run primarily on emotion —
• excitement,
• inspiration,
• frustration,
• fear,
• urgency —
it becomes unpredictable.

And unpredictable businesses don’t survive economic uncertainty.

This is why so many Black businesses struggle even when the owner is brilliant, talented, and motivated:

They’re building on hustle, not strategy. They’re reacting, not planning. They’re driven by passion, but not guided by a game plan.

And passion with no plan leads to burnout, not breakthrough.

This is exactly why I’ve been talking so much about Hidden Assets, Untapped Opportunities, Partnerships, Joint Ventures, and Strategic Alliances — because these are strategic levers that help you thrive even when the economy is shaking.

This isn’t about working harder. It’s about thinking smarter.
It’s about steering your business, not just fueling it.

Strategy isn’t about doing more. It’s about doing what matters.

Talk soon,

Bro. Bedford, M.O.B. Boss​
​Best-Selling Author | Speaker | Consultant | Investor

P.S. Missed this week’s podcast episode? you can listen here: There’s $100,000 Hidden In Your Business
​P.S.S. And if you’re wondering how much untapped revenue is sitting inside your business right now, here’s where you can learn about The $100K Game Plan: The $100,000 Game Plan​

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